Running a thriving business is about a lot more than just having the best prices or quality, because there’s a big difference between what you offer and how people view it. From a sales perspective,perception is reality, and there are two keys to achieving a positive perception: having the right […] Read more »
In a time of intensely-heated retail competition (both online and offline), customer loyalty is more valuable and sought-after than ever before. Big retailers will try any methods they can think of to keep their buyers from going elsewhere, and their smaller rivals must hunt for unique approaches in order to […] Read more »
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Content marketing can sometimes feel like a complicated beast. With so many forms of digital content it’s not easy to figure out what works best for your brand. Trying your hand at video, dabbling in new social media strategies and writing valuable content for your audience takes time and means […] Read more »
7 e-commerce SEO trends we’re seeing in 2016 For those managing search engine optimization for e-commerce websites, contributor Jayson DeMers has some advice for what to focus on to stay ahead of the competition. Few types of online business can benefit from SEO more than e-commerce websites that allow for […] Read more »
Why you need Local Buzz for Local Mobile Search Local Buzz Local mobile search is one of the best ways to maximize your company’s online exposure in 2015. With the ever growing trend Read more »
Google has previously published recommendations to help webmasters ensure that their websites are truly mobile-friendly. That said, Google has not clearly stated that mobile-friendly sites would out rank non-mobile friendly sites. Earlier announcements from February 2015 via the Official Google Webmaster Central Blog suggested mobile-friendliness was primarily concerned with usability. […] Read more »