In a digital landscape overflowing with personal commentary, a business without a brand is at a distinct disadvantage. After all, there’s so much competition for every scrap of territory that fundamental business models are rarely enough to get customers hooked — if you want to set your company apart, […] Read more »
In a time of intensely-heated retail competition (both online and offline), customer loyalty is more valuable and sought-after than ever before. Big retailers will try any methods they can think of to keep their buyers from going elsewhere, and their smaller rivals must hunt for unique approaches in order to […] Read more »
Why Marketing is like writing a novel, not a short story There are plenty of similarities between writing a novel and a short story, but plenty of differences too. Many authors start writing short stories before they attempt their first novel, since it helps to cultivate some of those important […] Read more »
POST WRITTEN BY Bernadette Coleman More customers are actively searching for local businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile devices. That’s a lot of on-the-go mobile shoppers looking for nearby stores. But that traffic […] Read more »
Content marketing can sometimes feel like a complicated beast. With so many forms of digital content it’s not easy to figure out what works best for your brand. Trying your hand at video, dabbling in new social media strategies and writing valuable content for your audience takes time and means […] Read more »
Newsflash!!! We’re excited folks…Firstpoint Digital is now providing professional video production, optimisation and distribution with our comprehensive Video SEO Marketing services to all you savvy business owners across Melbourne. We have partnered up with our good friends at Expansion-Media who provide the equipment and technical knowledge to exceed all your […] Read more »
Here we list 10 great techniques for you to improve your online and mobile traffic conversion rates. 1. The Converging of Mobile and Local Smartphones brought about the converging of mobile and local search and both will continue to be important as smartphones get smarter and geolocation becomes even more […] Read more »
More than ever before, mobile devices are being used every minute of the day by consumers who are passing nearby local businesses and looking for easy to view Mobile Friendly websites and immediacy of information. We mentioned the impact of Mobile Friendliness as per the Google Algorithm change back in […] Read more »
How to Comply with Google Panda and Penguin Updates Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimisation. Penguin targets bad links while Panda goes after poor content. Google, through […] Read more »