Our dedicated Firstpoint Digital team in Melbourne are focused on providing all your professional digital marketing needs. Whether it’s Video marketing or a targeted SEO campaign you need we are just a call away. Perhaps you need help with Local Area marketing or building a redesign of your website, we are here to help you through every step of your exciting journey. Here’s a summary of how we can help you establish your online presence and gain more traffic, qualified leads and sales.

Video SEO Marketing

YouTube is the 2nd largest search engine, second only to Google. Vimeo and Dailymotion are also experincing exponential growth. Youtube is owned by Google and as such it's video content demands visibility throughout Google search results, especially on mobile devices. . If you don’t yet have any videos for your business, then you’re effectively never listed on the second largest search engine in the world.

We see more and more video results outranking text based search results for a competitive term that many business sites just aren't ranking for. Remember, your YouTube, Vimeo & Dailymotion channel pages (and every video you post), will of course include a link back to the relevant page on your own website.
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web design

Mobile First Responsive Web Design

Since early 2014, mobile Internet users have outnumbered desktop users. By investing in a mobile responsive website today, you are preparing your website and your business to respond to the demand of the future. Here at Firstpoint Digital, we offer various types of web builds. However, we specialise in building customised, mobile first responsive websites based on the WordPress platform. This means we will customise your website based on your specifications. Since it is responsive, this single version of your website will load perfectly on all devices: desktop computers, laptops, smartphones, and tablets.

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Search Engine Optimisation (SEO)

You need SEO to improve your search engine rankings and increase traffic! Boost your sales and grow your business beginning today! Search Engine Optimisation is the process of improving the ranking of your web pages on search engines. SEO aims to push your web pages to the top of organic or unpaid search results pages (Google, Yahoo, and Bing). This way, prospects will find your website when they make search engine queries about your business or queries about a product or service you offer.

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Social Media Optimisation

Customer acquisition in social media is 62% on LinkedIn, 52% on Facebook, and 44% on Twitter! Social Media Optimisation is the process of generating visibility through various social media networks and platforms such as Facebook, Twitter, Google+ and LinkedIn. SMO increases awareness about a business, brand, product or service. It facilitates reach, engagement and amplification because every action in social media reaches networks of friends, fans, followers, and connections. As a result of our marketing actions your business will be a standout in the social media sphere.

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Online Reputation Management

In a survey, 80% changed their purchase decision after seeing a negative review online. Make sure that positive reviews about your business dominate the online world with Online Reputation Management. Your online reputation is important. With the huge and ever-growing population searching online to evaluate businesses – comments and reviews about you, your brand, and/or your products or services can either help or hurt your business. Either way, your online reputation is vital to remain positive. That’s why it is crucial to monitor your online reputation and take a plan of action to counter any negative material and proactively act to produce positive material about business.

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Pay Per Click Marketing

Realise the instant targeted traffic, leads, and sales that targeted PPC delivers to businesses! We can also retarget visitors who have left your website and transform them to customers! Pay per click advertising is a form of online advertising where your ads are displayed in front of users when they use the keywords you target as they look for your products & services in search engines. Remarketing is about having the ability to get your banner ads displayed to your website visitors after they have left our website and visit other websites within the Google Display Network.

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Local Buzz

You need Local Buzz to tap on local listings search with reviews, check-ins, and promos to increase your visibility and induce a viral effect in the local scene. Local Buzz is the optimisation of your presence in local listings, maps, and reviews in search engines and major sites such as Google Places, Bing Local, Facebook Places, and Foursquare to make your business searchable and increase its visibility online.

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Web Audit

Website Audit

An audit is the first step to recover from or to stay compliant with Google algorithm updates. With the search engine rolling out between 500 and 600 algorithm changes every year, it’s crucial to always check how your website is performing. A Website Audit allows you to get a professional review and analysis of your website, including its content and inbound links. A Website audit covers Web Design and Web Structure Analysis, Page and Link Errors, Page Title and Meta Description Issues, Backlinks Analysis, URL Architecting, Duplicate Content Analysis, Comprehensive Target Keyword Analysis, and much more! We highly recommend this service before you start any optimisation campaign for your website.

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