Search Engine Optimisation (SEO)

SEO in Melbourne

Are you looking for a quality Melbourne based SEO company that gets real results, real quick?
Our expert SEO team are on call to help you achieve your goals whether you want more leads, more sales or greater branding exposure.

What is SEO?

Search engine optimisation is the process of improving the ranking of your web pages on search engines. SEO aims to push your web pages to the top of organic or unpaid search results pages (Google, Yahoo and Bing). Prospects will more easily find your website when they make search engine queries about your business or brand, or queries about a product or service you offer.

White Hat SEO

There are many freelancers and agencies offering SEO in Melbourne, however Firstpoint Digital only ever deploy “white hat” strategies that are approved by Google. Google and other search engines will penalise any “black hat” or dubious optimisation efforts like spamming, keyword stuffing and cloaking. In fact, our methodologies conform to all the latest algorithm updates provided by Google such as Penguin, Panda & Hummingbird.

What We Do

Keyword and On-page SEO Research and Analysis

We make sure that the effort we put into your SEO campaign is focused on returning optimal results, and so we identify target keywords by performing keyword research and analysis. This will also include analysis of your current rankings, as well as that of your competitors, using specialised software and manual assessment.

Account Setups

We setup your social media accounts as well as off-site blog accounts for strong social signals, as well as content and freshness signals.

Business Directory and Press Release Sites Setup

We list you to the top business directories and press release sites for more visibility and quality back links.

On-site Blog and Authorship Configuration

We setup your G+ authorship and publisher mark-up tags with your blogs for good G+ signals. We upload blog articles from you, categorise and tag them as part of optimisation to ensure that if your content is ever duplicated, you will not be penalised by Google.

On-page Website Optimisation

We perform optimisation of all on-page elements, including page titles and meta tags, header tags, content; keyword usage in content, links and anchor texts; as well as URLs and navigation, and XML site maps. We also integrate and install Google Webmasters and Google Analytics.

Content Generation and Optimisation

We distribute generated content through social networking and social sharing platforms, off-site blogs and press release publications if applicable.

Competitive Link Building

Combining both manual and software intelligence, we will examine your competitors’ back links. These back links will undergo analysis to determine the quality and probability of link building

Website Speed Optimisation and Security

This includes page load, image, static content cache, global content delivery network and mobile user optimisation. Security measures include static content up-time security, SSL encryption and optimisation, comment spam, malware and content scraping protection.