Imagine this: one day you’re on Page 1 of Google. The next day you stumble down to Page 14. You don’t even know what hit you but it hit you hard. This scenario happens in real life, and in most cases, hapless business owners are left in the rubble wondering what happened. That’s why a Website Audit Report is a must.
What is Website Audit?
A Website Audit allows you to get a professional review and analysis of your website, including its content and inbound links. This covers Web Design and Web Structure Analysis, Page and Link Errors, Page Title and Meta Description Issues, Backlinks Analysis, URL Architecting, Duplicate Content Analysis, Comprehensive Target Keyword Analysis, and much more!
We recommend this service before you start any optimisation campaign for your website. When you want to invest in an online marketing campaign, particularly SEO, it is important to have a deep analysis of your website so we can customise your SEO campaign.
Why Do You Need a Website Audit Report?
Your website is the core of your online marketing strategy. SEO, PPC, social media optimisation — all these direct traffic back to your site. A faulty website can flush all your efforts down the drain. An audit followed by an appropriate action, on the other hand, prevents that from happening. An audit is needed to find faults in your site so they can be corrected.
An audit is also the first step in recovering from Google updates. With the search engine rolling out between 500 and 600 algorithm changes every year, it’s crucial to get a “checkup” for your website annually.
Google Algorithm Updates
In addition to being better prepared to run an SEO campaign, getting a website audit will also protect your website from Google’s algorithm changes. Google is continuously tweaking their algorithms to provide users with search engine results of ever improving quality and relevance.
Two of their major algorithms are called Panda and Penguin. To date, there have been 25 Panda updates since 2011 and 3 Penguin updates since 2012 which has affected 41.4% of search queries. Panda updates are generally targeted at sites with low quality content and Penguin updates are targeting web spam. Stay ahead of the game and have us run an audit report on your website.
What We Do
Market Research and Analysis
We perform manual and software-driven keyword and keyword structuring research, ranking and competition analysis. We identify priority issues and recommend a fix.
Web Design Analysis
We check for possible issues on your website platform and hosting, perform malware checks, analyse your website design, and check for browser compatibility, site loading speed, navigation and content crawl-ability.
Website Structure Analysis
We check for search engine tools such as Google Analytics, Google & Bing Webmaster Tools. We also check for site-maps and URL structure, internal linking and mapping.
Error Troubleshooting Report
We look for broken links and 404 error pages. We also check your Robots.TXT, Robots Meta Tags and indexed pages.
Page Title and Meta Description Troubleshooting
We check for duplicate, missing, and long page titles and meta description as they affect SEO.
Backlinks Report
We check for external links that are pointing to your pages and see if there are issues.
Content Analysis and Optimisation Guidelines
We analyse your content, check for quality and duplication. We also check for keyword grouping, do URL mapping and check for issues on your target URLs and URL architecting. We then provide content instructions to optimise your content.
Report Summary and Recommendation
We then provide you a report summary and provide recommendations line by line with priority tags and pricing to set your expectations.