SEO providers will almost always claim that they are the perfect solution to your online marketing problems. Frankly, we do too! But only because we know we really are. Here’s what sets us apart and why you should choose us.
Firstpoint Digital understands the business side of SEO. You’ll hear providers talk about SERPs, rankings, traffic, links, and other technical mumbo-jumbo. We have gone beyond this going to the next level because we know what you need. We know that what you need is a steady stream of loyal, paying customers who want to buy from you over and over again, and then refer your business to their friends. You need loyal followers who will visit your site every day, engage in your content, and share it with their network. That’s the focus of our SEO approach.
You need to ensure that your provider understands your business and your industry. After all, your provider will serve as your online machine. They must have your marketing objectives as a clear blueprint in their mind to ensure that every effort is working toward your business goals.
Your online marketing company should be capable of laying out the business plan to your online success. But in order to do that, they must intimately understand your business and your business plan.
We create quality content that speaks to your target audience. We focus on creating content that is valuable to your target market – not keyword-stuffed and unreadable articles! One type of content we produce is promotional-based content, which is targeted to your existing and potential customers. This content will contain anything from promos, coupons, sales, and current discounts you have to offer. We create blog posts that your prospects want to share with their friends. We create press releases, company updates, and industry news that make your prospects more interested in your products and services. Custom quality content has a positive effect on audience attitude, says 90% of CMOs asked by the Custom Content Council.
We will build your Google+ authorship. Unlike other providers that use it solely as a social network, we utilise G+ to improve your overall SEO footprint. Google+ authorship stamps your content with Google+ markup, identifying you or an appointed person as the author or publisher of the content published on your website and blog. When we stamp Google authorship on a piece of content, you are given credit for it through Google’s eyes. And the accumulation of authorship credits can help you to rank higher in the search engines.
We Ensure Proper Website and URL Structuring
We optimise your pages, ensuring your site has the proper structure. A proper site and URL structure make users navigate and flow easily across your website. A faulty URL structure, on the other hand, confuses users and makes it difficult for search engine crawlers to index your pages and content. We’ll also carry out URL mapping to determine which pages should be optimised for what keyword.
We Optimise Your Search Engine Tags
These include your meta tags, allowing your site to better communicate with the search engines. We will optimise page titles, descriptions, and even alt text for images. Tweaking your coding will enable search engines to index your pages faster and rank them higher for your chosen keywords.
We Utilise Social Media and Social Publication
When we publish new content on your blog or anywhere online, who knows about it? We make sure everyone knows about it! We make sure that when we publish content about you, everyone in your social world and beyond will know about it. We set up accounts for you in the top social media and social sharing sites, the top blogs, as well as the top press release sites. When we publish content, we let the world know through the accounts that we’ve established online for your company.
We Build and Attract Natural Links
Because of the high quality content we create, we are able to attract natural links. Authority sites are more likely to link back to your site, and therefore pass link juice to your pages. We carry out natural link building techniques that do not over optimise anchor texts or use any kind of black hat scheme that violates search engine guidelines. More quality links we build to your website, the higher your website will rank, the more visitors you will get. And of course, this will turn into more sales.
We offer an in-depth consultation, first and foremost. We are committed to help you become much more successful and for your business to grow. You will see this when you see us in action right at the very beginning. We offer you an in-depth consultation before asking you to avail of any of our services.
We want to thoroughly understand what your business is about, who your target customers are and how we can meet their needs. This enables us to be more closely aligned with your goals. We’ll propose ways on how we can help you based on the research we do and our free consultation with you.
We are here to help you grow your business. We have the know-how and experience in the SEO industry. We want to understand your business and your worries. We want to gain your trust by displaying our intelligence and show you performance through our professional execution.
We are truly passionate about the marketing we perform and even more passionate about the results we can deliver for our clients’ marketing efforts. We want to be responsible for your success and help your company to grow.
You will be hard pressed to find this level of quality and commitment from other SEO providers in our price range.
Firstpoint Digital can help you grow your customers and your business today. Call us now or send us a message to discuss your particular needs through our free consultation.