Why you need Local Buzz for Local Mobile Search
Local mobile search is one of the best ways to maximize your company’s online exposure in 2015. With the ever growing trend moving further from traditional print marketing to targeted online marketing, the aim is to capture the attention of your customer quickly whilst on their mobile device. Due to the huge growth in mobile usage, Firstpoint Digital has established Local Buzz to meet the demand by small business owners who need a boost in local mobile search visibility.
Tailored for small business owners, you can now capitalise on this by creating your own Local Buzz for customers as they search on their mobile device within your local area.
Why You Need to Optimize for Local Search
According to some recent internet usage studies, the number of mobile searches people make will surpass the number of desktop searches by late 2015 or early 2016. Essentially, within the next year or so, people who are searching for products, services or even your business brand, are highly unlikely to wait until they get home to search.
Customers want immediate results from their search results and will use the powerful convenience of the mobile device in their pocket, purse or bag to find it nearby and immediately.
Right now every three out of five consumers are already searching for the service or product they need on their phone or tablet.
See this Infographic as provided by ‘Think With Google’.
Here are some facts as published in a recent Google article on Local Search behaviours;
Consumers search with their location and proximity in mind
4 in 5 consumers use search engines to find local information.
They search on smartphone and computer/tablet for: a store address,
business hours, product availability and directions.
Local searchers take action
50% of consumers who conducted a local search on their smartphone
visited a store within a day, and 34% who searched on computer/tablet
did the same.
Local searches lead to more purchases than non-local searches. 18% of
Local searches on a smartphone lead to a purchase within a day vs. 7% of
Consumers prefer and act on location-based ads
4 in 5 consumers want ads customized to their city, zip code or
More than 60% of consumers have used location information in ads.
They say it’s important to have a store address and phone number in ads
on computer/tablet, and directions and the ‘call’ button visible in ads on a
Where to Start
Google is the leader in all mobile searches, so you it makes sense to use the services they have already established. Optimise your ‘Google My Business’ page to help people find your local business, and remember to include your business listing on Google Maps. If somebody is searching for your product or service you want to be found over and above your local competitors.
Along with Google, Bing & Yahoo have committed major investments in their mobile platforms inline with the rapid consumer uptake of mobile devices. Don’t get left behind and make sure your business is visible on each one. Since they are the heavyweights of this category and these are the platforms where people go to find answers, your business should have a fully optimised listing there too.
The mobile boom is not slowing down and your business needs to jump on board now. We are in an age where everyone, young and old, has a Smartphone and knows how to use it. Do your business a favour by getting a dedicated Local Buzz campaign that will create exciting opportunities for you to reach new ‘mobile’ and transient customers, keep more local customers and build loyalty with more coming back to you.
As Local Search experts, Firstpoint Digital is working with small business owners to achieve big outcomes at very affordable rates with Local Buzz delivering high mobile visibility on search engines, local maps, local directories, GPS and more.
Let us check your Local Mobile Visibility FREE
We will help you work through these changes and develop a smart strategy to fit with your particular local mobile business needs.
We are based in Endeavour Hills and are currently consulting in Berwick, Hallam, Dandenong, Mount Waverley and surrounds. We work with savvy small business owners across all areas of Melbourne.
Why not give us a call on 0407 87 51 45 for your free Online Visibility Audit. It’s FREE and it will help you get more business.