Social networks are no longer just platforms for us to communicate with high school mates, families, and friends. These are marketing tools now that when properly optimised, can bring traffic, leads, and sales to your business. This is where our social media optimisation services come in.
What is Social Media Optimisation?
Social media optimisation is the process of generating publicity through various social media networks and platforms such as Facebook, Twitter, Google+ and LinkedIn. SMO increases awareness about a business, brand, product, or service; it facilitates reach, engagement and amplification because your friends, fans, followers, and connections have friends in their network and their friends also have their network of friends.
Why Do You Need Social Media Optimisation?
Social media is a great way to build brand awareness and encourage customer engagement and loyalty. Studies show that 65% of respondents use social media to learn more about products, services, businesses, and brands. Some 53% compliment brands and 70% read other people’s experiences. The use of social media in searching for businesses is also on the rise, growing three times over the past few years.
Your prospects and present customers are looking for you in social networks. By not optimising your online social presence, you are giving the cold shoulder to prospects who are willing to be customers, and customers who would be loyal fans. Warm up with your prospects and convert them as well as nurture your current customers.
What We Do
To increase your online visibility, we will create a Google+ Personal Profile and a Google+ Business Page for your company or brand so that you can promote your products or services and share information, links, photos, and videos. We will establish your credibility by putting your company name or brand name, business information, your location, contact details, pictures and videos on your profile.
We will regularly update your Google+ Business Page with relevant information such as latest events, specials and promos increasing the chance of driving people to your website. In addition, we post links to pages explaining your products or services so that you can entice your visitors to look them up and consider your offers in their buying decisions.
Our initial work will cover creation and optimisation of your profile; customisation of your Facebook profile banner; sourcing, editing, resising, and customising of your banner image. We make sure that the information contained in your profile such as your name, address and contact details are accurate and updated.
We will then create and optimise your Facebook business page so that you can directly interact and get feedback from your current and potential customers. We will regularly update your page with announcements about upcoming events, sales and promos bringing traffic to your website. We will see to it that the information contained in your business page highlights your company and your brand to elicit favourable impressions from your visitors.
We begin by creating your Twitter profile with your desired name and accurate information about your location and contact details. In the ‘about us’ section, we will write branded content to give current and potential customers a proper preview of your company and your products or services. For optimisation purposes, we will insert target keywords in the content and make sure it is consistent with how the brand is displayed on other channels.
We will then customise your Twitter background and make it visually appealing but staying consistent with your company and brand image. We will keep your account actively working with regular tweets and real-time updates. We will incorporate links to your website into tweets so you can generate traffic to your website. Lastly, we will continuously acquire followers and make sure that any tweets we publish will appear on a follower’s feed.
We will start building your professional profile incorporating the target keywords in the branded content that we will post on your Linkedln page with particular attention to the ‘about us’ section with accurate information regarding your location and contact details. Here, current and prospective customers will have a preview of your company and your products or services.
We will regularly monitor and update your profile to ensure that your Linkedln profile has credibility and an active presence in this professional social network. We will incorporate links into updates to generate traffic to your site. We place back links in comments to increase chances for your website to get hits and conversions.
We initiate topics and participate in various discussions that are related to your company’s niche particularly on Linkedln Groups. This is especially beneficial if you want to be established as an industry authority. We will win over as many connections as possible and make sure that your updates and posts appear on their Linkedln home page.