What is PPC?
Pay per click advertising is form of online advertising where your ads are displayed in front of users when they use the keywords you target as they make searches in search engines. Remarketing, a specialised type of PPC, is about having the ability to have your banner ads displayed to your website visitors after they have left and visit a site within the Google Display Network.
Why Do You Need PPC?
Are you trying to rank for highly competitive keywords but do not have the patience to wait for the results of SEO? Pay per click advertising allows you to reach the first page of Google instantly even for highly competitive keywords. Do you need more visitors to your site and more conversions? Businesses surveyed use PPC primarily to increase web traffic (63%) and get more leads (62%). Some 57% of businesses surveyed use PPC to increase their online sales revenue. Do you want more online visibility for people who have already shown interest in your products/services without paying for impressions? Use remarketing and let your banner ads “follow” your prospects even after they leave your website.
Advantages of Pay per Click Marketing
You only pay for clicks. With traditional advertising, you pay a huge amount for media exposure to a wide audience but are unable to target users based on actual search and intent. With PPC, you get exposed to a targeted audience and pay only when someone actually clicks on your ads. Even if we are displaying banners with your phone number on them, you do not get charged when someone calls your phone number, only if they click on the ad. In essence, we can generate FREE phone calls for you to a massive audience!!!
With Remarketing, you get the ability to target those who have visited your website with banner ads visible to them when they visit other websites within the Google Display Network. You get free impressions enhancing your brand’s exposure as you only pay when someone clicks on your banner ads. You may target those visitors who have not converted into customers yet, or you may also target existing customers to continue doing business with you.
What We Do
We setup your PPC account with Google AdWords, Bing and/or with Bing and Yahoo! Network.
Market and Keywords Research
We perform market and keyword research to determine the most viable keywords that your target market is typing into the search engines to find you. We target keywords that will generate the right amount of traffic with the right intent at the right cost.
Campaign and Ad groups Setup
We setup your campaign or campaigns with the appropriate ad groups based on tightly-knit themed keywords with keyword matching options.
PPC Budget Management
We setup your desired budget and make sure that we make the best out of it and that you do not go over budget spend for the month.
We setup targeting options based on search and/or display advertising, language, geo-Iocation, device, scheduling.
We setup conversion tracking with Google Analytics.
We perform A/B testing of ad copies to improve CTR and keyword quality scores to bring the cost per click down; as well as A/B testing of other elements when applicable.
Measurement, Analysis and Optimisation
Cost per click, CTR, ad position and quality scores are measured and analysed. Based on the results of this analysis, the PPC technicians will modify the campaign accordingly to improve performance.