What is Online Reputation Management?
Your online reputation is important. With the huge and ever-growing population searching online to evaluate businesses, bad comments and reviews about your business can gravely affect your target market’s purchasing decision. This is why it is critical to monitor your online reputation and take a plan of action to counter any negative material and proactively act to produce positive material about you, your brand, your business, and your products/services.
Why Monitor Your Online Reputation
According to studies, 78% of Internet users conduct product research online and 80% had a change in purchase decision after seeing a negative review online. Your business can be at the mercy of online commentaries – or you can use these to your advantage! Online reputation management allows you to respond to negative comments the moment they appear on the Internet. Proactive ORM also allows you to optimise positive reviews about your business so that favorable reviews dominate search results, pushing down negative ones in the process.
Also, 44% of online adults have searched for information about someone whose services or advice they seek in a professional capacity, like a doctor, lawyer, or plumber. You can use ORM to give these searchers a great “first impression” online.
What We Do
Research and Analysis
Before we can start ORM efforts for your business, we need to determine the current state of your online reputation. We will conduct reputation and keyword research for you so that we know what appears about your business when prospects search for a particular keyword. Under this service, we can also set up a single blog or a natural link network, depending on what’s more applicable. Content creation may be required but we can also provide that for you.
Competitor Backlink Analysis
We will also carry out research to analyse your competition and their online reputation. You need to know where you stand alongside your competitors as this also affects your online reputation. We will use competitive link finder and integrative link placement research tools.
You can submit genuine customer reviews about your product, service, or business and we will post them for you. These reviews are posted in authoritative web properties so that they are able to surpass negative reviews in search results. Our focus is to “push down” negative reviews and highlight positive comments about you or your business.
SMO Profile Creation and Optimisation
We will set up your social media accounts, particularly Facebook and Twitter. For Facebook, we can create a personal profile or a business page. We can optimise your accounts with tweets and page updates, by joining groups, and by participating in discussions. We can customise your social network account URL in accordance with your branding initiatives.
Social Media Boosting
Imagine SMO profile creation and optimisation on steroids. This is a recurring service that will ensure your social accounts will be rich with activity meant to improve your online reputation. Apart from updates, groups, and discussions, we can also acquire friends and followers for you.
We provide on-page and off-page content generation such as press release, article, and blog article. This content is optimised with the correct application of links, anchor texts and keyword usage. Users like valuable content and so search engines put much weight on content in their algorithms. The more useful the content you have on your web pages, the higher your web pages will rank on search engines and the better your reputation will be.
Examples of Techniques We Use:
- Improving the ranking of existing web pages with positive content
- Genuine customer review posting
- Press releases and articles
- Social networking
- Requesting removal of unwanted content or web pages from web masters
- Proactively responding to issues and criticisms before they become difficult to control