The Local Buzz service is about generating “buzz” around your business in your local target area. We’re proud to be one of the few online marketing agencies that provide Local Buzz optimisation.
What is Local Buzz?
Local Buzz is the optimisation of your presence in local listings, maps, and reviews in search engines and major sites such as Google Places, Bing Local, Facebook Places, and Foursquare to make your business searchable and increase its visibility online.
Why Do You Need Local Buzz?
Did you know that local search has grown by 144% from 2007 to 2011? Local listings on Google Places, Bing Local, Facebook Places and Foursquare are geographically relevant and are more targeted to customers. Local Buzz capitalises on local listings search with reviews, check-ins, and promos to increase your visibility and induce a viral effect in the local scene.
Local Buzz is the Future
The rise in mobile device usage has changed local search and buying behavior causing consumers to search on-the-go for instant information found in local business listings moments before they actually drop by and buy.
What We Do
Local Business Listing Research and Creation
We will search for duplicate local business listings as these prove to be problematic and will affect the integrity and user-friendliness of your listings. Search engines and major local listing sites flag duplicate entries as these confuse users. We also do competition analysis on your category and do search engine ranking comparisons as well as current directory listings analysis to assess your position and decide how to move forward. We make sure that your (NAP) name, address and phone numbers are valid, verified and are consistent across all current and future listings. This allows us to create your local listing profiles on Google Places, Bing Local, Facebook Places and Foursquare; as well as on top local directories, niche or geo-related directories.
Custom Citation Building
We provide high quality image sourcing, editing with branding, and optimisation such as geo-tagging and back link generation. We then upload and publish your branded image to 4 primary local business directories.
Image Creation, Optimisation, and Publication
We perform directory research and register your business to specialised directories as well as submit a report of recommended paid directories.
Review Publication and Promotion Creation
We analyse the reviews of your competition and then we publish reviews for you. We also provide promotion copy writing and promotion banner/image design as well as coupon creation for you with a bar code.
Local Mobile “Check In” Visibility
We will publicise your local mobile check-in promotions via your Facebook Places, Foursquare and Google Places accounts to encourage more check-ins and more business as well as strengthen your local signals.
Promotion and Event Social Updates
This includes Google Places offers creation/update, Google Plus business page promotion update, Facebook Page promotional “like” creation, Facebook Places promotion publication, Bing Local deals creation, Bing mobile deals publication and Foursquare promotion update to strengthen your local signals.