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Video Production and Video SEO now available

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Newsflash!!! We’re excited folks…Firstpoint Digital is now providing professional video production, optimisation and distribution with our comprehensive Video SEO Marketing services to all you savvy business owners across Melbourne. We have partnered up with our good friends at Expansion-Media who provide the equipment and technical knowledge to exceed all your […] Read more »

Latest Google algorithm update; Go Mobile-Friendly or get a penalty

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Google has previously published recommendations to help webmasters ensure that their websites are truly mobile-friendly. That said, Google has not clearly stated that mobile-friendly sites would out rank non-mobile friendly sites. Earlier announcements from February 2015 via the Official Google Webmaster Central Blog suggested mobile-friendliness was primarily concerned with usability. […] Read more »

Is Your SEO Service Provider Compliant with the Dreaded Google Penguin & Panda Updates?

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Most people think of cute animals when they hear the words “Penguin” and “Panda” but for many search engine optimisation service providers, these two words are to be feared. Google’s Penguin and Panda are algorithm updates that play separate roles in improving the overall experience of online users. While algorithm […] Read more »

SEO Goes Natural & Social with High Quality Content

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How to Comply with Google Panda and Penguin Updates Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimisation. Penguin targets bad links while Panda goes after poor content. Google, through […] Read more »